Meral Marketing Solutions worked with Jibbo on the launch presentation and digital marketing of its classified marketplace. The application provides an Arabic and English experience for browsing categories, posting listings, communicating through in-app chat, and managing saved searches and advertisements.
The Launch Brief
Jibbo needed a focused route to market for audiences in Syria, including individuals, traders, and business owners. The project required a recognizable brand presentation, campaign-ready content, and a clear explanation of how the marketplace supports buying and selling across multiple categories.
Meral’s Scope
Audience and Campaign Planning
Meral reviewed the intended user groups and structured campaign messaging around the marketplace’s practical actions: discovering listings, publishing an advertisement, contacting another user, and returning to saved categories or searches.
Creative Content and Brand Presentation
- Launch copy for the application and its core marketplace features
- Campaign concepts adapted to the audience and local context
- Visual assets designed for consistent recognition across digital channels
- Clear messages for product discovery, listing creation, and direct communication
Digital Campaign Support
The campaign work included social advertising creative, audience-focused messaging, and performance review. Rather than treating every user alike, the plan separated the needs of people browsing products from those publishing or managing listings.
Search Foundations
Meral also prepared an SEO structure for Jibbo’s web presence, organizing key marketplace topics and category language so the product could be described consistently outside the application stores.
A Practical Marketplace Story
The final launch material presented Jibbo as a straightforward classified marketplace with categorized browsing, listing tools, private chat, favorites, and multilingual access. View the Jibbo application on Google Play.
Launching an application or digital platform? Contact Meral to plan its positioning, content, campaigns, and search presence.
