PROF partnered with Meral Marketing Solutions on dedicated landing pages for its Barco medical apparel range. Meral shaped the pages around a direct route from brand introduction to product discovery and shopping.
The Brief
The campaign required a polished destination that could present Barco’s identity and product selection without the distractions of a general storefront. Its content needed to explain the collection, highlight stated qualities such as comfort and fabric technology, and keep product and contact actions easy to find.
Landing Page Scope
Design and User Experience
- A responsive visual system informed by the Barco brand
- Structured product displays with details, prices, and available choices
- Prominent Shop Now and WhatsApp actions
- Dedicated space for customer reviews, photography, and video
- Feature sections covering comfort, fabric innovation, and sustainability messaging
Campaign Content
The copy organized Barco’s supplied product and brand information into short, useful sections. Product features and shopping prompts were positioned where they supported the page flow rather than repeated throughout the experience.
On-Page SEO
Meral prepared the landing pages with a clear heading hierarchy, organized product copy, and search-friendly page structure. This work provided a practical SEO foundation for the campaign.
Campaign Support
The source project also records a broader set of supporting services:
- Digital advertising management across Google and Meta
- Graphic design and visual direction aligned with Barco
- Social media management
- Ongoing campaign monitoring and performance analysis
The Published Experience
The delivered pages combine Barco’s campaign identity, collection information, product listings, reviews, and direct shopping paths in a coherent PROF experience. View the PROF Barco landing page.
For a similarly focused campaign destination, contact Meral about web development, content, advertising, and SEO.
