Meral supported Souq Capital with landing page design and development, marketing copy, SEO content, paid campaign management, retargeting, and analytics implementation. The engagement focused on how the platform was presented and marketed, without making claims about trading or financial performance.
Landing page design and development
Meral designed and developed a dedicated landing page for the trading platform. View the Souq Capital landing page.
Design and user experience
- A modern visual direction aligned with the Souq Capital brand
- Information architecture centered on the platform’s automated trading feature
- Concise campaign headlines and product copy
- Clear presentation of client-provided product and risk-management information
- A streamlined registration journey with prominent calls to action
- Technical work to support loading speed and page performance
Marketing and SEO content
Meral wrote the core landing-page copy and specialist articles supporting the campaign.
Landing-page copy
- Campaign headlines and calls to action
- Plain-language explanations of the automated trading feature
- Risk-management information
- Client-supplied product and account mechanics
SEO articles
Article topics included smart trading in global markets, risk management, and the differences between manual and automated trading. The SEO work covered:
- Relevant keyword selection
- A clear H1, H2, and H3 heading structure
- Meta descriptions
- Internal and external linking
- On-page search optimization
Paid media campaigns
Meral managed paid campaigns across Meta and Google, with separate audience, testing, and measurement work for each channel.
Meta Ads
- Audience targeting based on trading and investment interests
- Audience segmentation by interests and behavior
- A/B testing for ad creative and messaging
- Cost-per-acquisition monitoring and optimization
Google Ads
- Search campaigns focused on direct trading terms
- Display campaigns for retargeting
- Quality Score review and optimization
- Conversion tracking setup
Retargeting
Retargeting audiences were created for people who visited the landing page without registering, engaged with an ad, or started registration without completing it.
Campaign measurement and optimization
The landing page was connected to Meta Pixel, Google Analytics, and Google Tag Manager. These tools were used to monitor conversion rates, cost per lead, click-through rates, and lead quality, providing a measurement framework for ongoing campaign adjustments.
For support with a similar landing page and digital campaign, contact Meral.
