Social Monitoring and Social Media Listening Tools
The main difference is how close you are to the action
Social Media Monitoring means dealing daily with managing your social monitoring platform feeds and interacting accordingly.
for example; Like a comment on Instagram, engage in a conversation on Facebook, or reply to a Tweet, as well as respond to inquiries, compliments, and complaints.
Social Media Listening shows you the bigger picture.
If all these likes, comments, and shares are grouped into graphs and categories, you will see patterns at work, and you will go a step further to analyze what these signals and patterns mean, and you will look for patterns and trends and discover influencers who are promoting your product for free.
You can then make decisions based on your understanding of what your customers or competitors are doing, in the context of industry changes. Most importantly, you can notice trends, find new opportunities and anticipate a social crisis before it happens by listening to the digital world around you and searching for information.
social control; It is the first step in a social listening strategy.
The most important social media monitoring tools in 2023
1- Google Alerts
Google Alerts is very useful for you if you are looking for a basic monitoring solution.
This software scans through your web browser and tells you when your brand or product is mentioned.
You can choose which sources you want to receive alerts for – whether they’re blogs, news sites or forums – and which languages you want to receive alerts for.
Pros: The signal tracking solution is easy and free to use.
Cons: It is not a comprehensive tool, it contains only the basic functions.
Price: Free.
2- Hootsuite
Hootsuite is not just a social media tracker; It also monitors relevant conversations across social media and provides relevant insights.
Regardless of the main themes and brands mentioned. You can also analyze your performance across social media and measure your results against competitors.
This can help identify trends and patterns and improve your social media strategies.
With Hootsuite, you can separate conversions from paid and owned media, and filter conversations by keyword, language, and location.
Pros: Manage your entire presence across social platforms from one place.
Cons: Higher price than other alternatives. The lower-tier packages do not include social listening, analytics, or benchmarking.
Price: [60-739] dollars per month.
3- Meltwater
This tool helps you track brand mentions and also monitor campaigns in real time. Meltwater also gives you a thread of conversations about your brand across social media.
Meltwater is powered by an AI engine that helps you listen in on relevant social media conversations, and gather historical audience data to make more informed marketing decisions.
In addition, the platform allows you to deepen your audience’s insights. It allows you to discover the exact segments that are participating in the conversations related to your brand, and to identify important influencers among them.
Similar to the other tools on this list, Meltwater offers social media management functionality. It enables you to plan and schedule posts and interact with your audience via a centralized mailbox.
Pros: Great tool for identifying media contacts and influencers in your industry.
Cons: Expensive, especially considering the limited number of users for the cost you pay.
Price: Custom.
4- Reputation
This tool provides you with social media posting as well as social media monitoring.
Nuvi is a powerful customer experience management solution — their listening tool lets you monitor more than just hashtags. It helps you monitor keywords, URLs, topics, social media handles, and more.
This tool allows you to identify trends and identify opportunities to increase your reach, as well as build better experiences for your customers.
Nuvi also gets audience data from Twitter, Instagram, YouTube, Reddit, Facebook, VK, and Stack Overflow and a constantly updated list of over 3 million blogs and RSS feeds.
Pros: Relatively easy to use. Good sentiment analysis with an accuracy of up to (80%).
Cons: Unable to collect and analyze historical data.
Price: Custom.
5- Brandwatch Consumer Intelligence
You can use the Brandwatch tool to get an overview of the size of your brand’s mentions and compare it with competitors.
You can also monitor real-time Brand Sentiment (positive, negative, or neutral opinions that appear in customer reviews), and see who your audience (demographic) is and what topics they care about.
They also provide a data visualization tool that allows you to bring your data to life. That is, your data can be represented in the form of graphs that make difficult statistics and numbers easier to understand.
Pros: Highly customizable and flexible social listening tool. Data visualization makes it easy to understand and share data.
The negatives: There is a steep learning curve in getting the program to work properly. Also, some complain that the download time is slow.
Conclusion
Due to the importance and popularity of many different social media, entrepreneurs, company owners and influencers find themselves needing to be active across multiple platforms and share their content, experiences, services or products.
